We're guessing you're not just sending cupcakes for the fun of it. There's a goal and cupcakes are the answer. But be warned, most people can spot a cheap cake a mile off. If your goal is to build trust or show employees they are valued, make sure you invest in a quality treat that delivers.

And we're not talking pouring ready made mix into a mixer. There's a world of difference between a cupcake made from scratch and one that's just had some oil added to a packet mix. Like most things in life, it's worth the extra effort.

Let's be blunt... there is no substitute for butter in a buttercream. Go real or go home. They either get an ok treat, or one they will rave about. We know which we'd choose. 

Claggy rice paper with a washed out logo is not where you want to be. You need a bold print and a tasty one at that. Sugarpaste toppers is always the best choice.

The word makes us squirm a bit, but MOIST is what you're after. Foil cases keep cupcake as fresh as if they'd just popped out the oven. 

Your logo cupcake will likely be shown off on social media, make sure they are dressed the part. There's no filter that can fix a sad looking cake. Get your clients and customers raving about you!