Social media marketing can feel noisy, fast-moving and difficult to get right. With so many posts, adverts and updates competing for attention, how do you get your brand noticed?
The answer is often simpler than businesses think: create something people genuinely want to share.
Branded cupcakes, logo biscuits and edible corporate gifts give customers, employees and event guests something fun, memorable and highly visual to talk about. When people receive something unexpected and delicious, they are far more likely to photograph it, post it and tag your brand.
Explore our branded cupcakes or take a look at our logo biscuits for shareable campaign ideas.
So, what’s the real trick?
Find something your customers actually want to share. That might sound obvious, but it is the part many campaigns miss.
A branded pen or leaflet might be useful, but it rarely gets people excited. A box of freshly baked cupcakes with your logo, campaign message or hashtag printed on top is different. It feels personal, thoughtful and fun.
That is what makes branded edible gifts so effective for product launches, PR campaigns, exhibitions, customer giveaways and employee engagement events.
Create tasty marketing with real results
People love receiving free treats, especially when they are well presented and personalised. Food is naturally shareable, and beautifully branded cupcakes or biscuits are perfect for social media because they are visual, unexpected and easy to photograph.
Whether you are launching a product, thanking customers or creating a buzz at an event, branded treats help turn a simple giveaway into a conversation.
It works
Branded cupcakes give customers something exclusive that they feel lucky to receive. They also give them a reason to tag your business, share a photo and join in with your campaign online.
One of our favourite examples was a large launch campaign for TransPennine Express. We baked thousands of branded cupcakes featuring their new logo, which were handed out to customers at stations across the UK.
The result? Lots of happy customers, plenty of social media posts and a campaign that reached far beyond the people who received the cupcakes in person.
For every branded cupcake handed out, there is potential for your brand to be seen by many more people through photos, hashtags, comments and shares.
How do you make the most of your marketing campaign?
To maximise your campaign, make sure you give people a clear reason to engage. A simple post idea can work brilliantly, such as:
“Were you one of the lucky people to get your hands on a delicious [brand name] cupcake today?”
Encourage people to tag your business, use your hashtag and share their photos. If the campaign is friendly, visual and easy to join in with, people are much more likely to take part.
Use video and behind-the-scenes content
Short-form video is now one of the most powerful ways to build excitement around an event, promotion or giveaway.
You do not need a huge production budget. Simple clips of your branded cupcakes being packed, displayed, handed out or enjoyed can work brilliantly on Instagram, TikTok, LinkedIn and Facebook.
Video ideas include:
- Behind-the-scenes packing videos
- Unboxing clips
- Event setup footage
- Customer reactions
- Team members receiving their treats
Remember your hashtag
A campaign hashtag can help people find, follow and join in with your activity. Keep it simple, easy to spell and clearly connected to your brand or event.
You can add your hashtag to packaging, printed material, emails, adverts and social posts. Even better, add it directly to your branded cupcakes or biscuits so customers immediately know what to use when they post online.
Printed edible toppers can include your logo, campaign message, hashtag, QR code or social handle.
Track where your leads come from
It sounds obvious, but it is important to track what works. Add a “How did you hear about us?” question to your contact form, use campaign links where possible and keep an eye on brand mentions and tagged posts.
Social media word-of-mouth can build quickly, but the best campaigns are measured as well as enjoyed.
So, what’s next?
If you want to create a campaign people remember, branded cupcakes are a brilliant place to start.
Our corporate logo cupcakes are used for product launches, exhibitions, promotions, internal celebrations, employee gifts and customer campaigns across the UK.
You can design and order online, or get in touch and we’ll help create the perfect branded treats for your campaign.
We know your customers will love them — and that means you will too.
Corporate Logo Cupcakes
Add your logo, brand design, campaign message or hashtag to our corporate cupcakes to create tasty marketing your customers will love.
We deliver branded cupcakes across the UK, including London, Manchester, Birmingham, Edinburgh and beyond. For quotes, large orders or multi-location delivery, our friendly team is always happy to help.
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