How We Made 1,000 Henry Hoover Birthday Biscuits for Henry’s 45th UK Tour 🎉

What happens when one of the UK’s most iconic brands turns 45?

You bake 1,000 custom branded biscuits for a nationwide birthday tour, of course.

We were absolutely thrilled to create these individually wrapped Henry birthday biscuits for Henry’s 45th Birthday Tour across the UK.

Creating the Henry Birthday Biscuits

The brief was simple but brilliant: create fun, eye-catching branded biscuits that could be handed out to visitors during Henry’s birthday tour.

Each biscuit featured Henry wearing a birthday hat, colourful confetti and “Henry’s Birthday Tour 2026”. Every biscuit was individually wrapped for visitors to take away from the events.

Handmade Henry birthday biscuit toppers ready for the biscuits

1,000 Biscuits, One Very Special Birthday Boy

In total, we baked and prepared 1,000 branded biscuits for the campaign.

From baking the biscuit bases to adding the edible printed toppers and wrapping each one individually, it's always a team effort in the bakery.

Thousands of biscuits in production for Henry’s UK birthday tour.

Behind the scenes decorating and assembling the biscuits.

Henry’s Birthday Tour Across the UK

Henry’s birthday bus travelled across the UK, visiting Bristol, London, Birmingham, Liverpool and Manchester before heading to the Royal Bath & West Show.

The campaign featured the official Henry double-decker bus, games, giveaways, merchandise and of course free birthday biscuits.

The Henry birthday bus tour visiting London.

Why Branded Biscuits Work So Well for Events

Projects like this are exactly why we love creating branded biscuits for events, exhibitions and product launches.

They are memorable, highly shareable and instantly create engagement. They also give people something physical to connect with the brand.

Whether it is branded biscuits for Manchester events, London product launches, Birmingham exhibitions or UK-wide tours, edible branded giveaways always get attention.

Individually wrapped branded biscuits ready for visitors across the UK.

Possibly the most cheerful bakery assistant we’ve ever had.

A Very Fun Brand Collaboration

Henry has been making people smile since 1981, so being asked to create biscuits for his 45th birthday celebrations felt very special.

There is something nostalgic and instantly recognisable about Henry, and turning that into an edible branded biscuit was such a fun project for our team. Big thanks to lovely Rebecca for bringing her Henry into the bakery for a special visit. 

Looking for Branded Biscuits for Your Next Event?

We create custom branded biscuits, logo cupcakes and edible printed treats for businesses, corporate events, PR campaigns, exhibitions and nationwide tours across the UK.

If you are planning a launch, activation or event and want people to remember your brand, get in touch with Print Cakes.